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Overall brand design of elite sports nautical resources – its role and importance in increasing and affirming university reputation

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dc.creator Tacheva, Hristina Vasileva
dc.date.accessioned 2018-07-31T11:50:02Z
dc.date.available 2018-07-31T11:50:02Z
dc.date.issued 2018-06-30
dc.identifier https://aj-tuv.org/index.php/ajtuv/article/view/72
dc.identifier info:doi/10.29114/ajtuv.vol2.iss1.72
dc.identifier urn:ISSN:2603-316X
dc.identifier.uri http://dspace.tu-varna.bg/handle/123456789/61
dc.description Each university affirms its reputation in society not only by its scientific and professional achievements but also by certain PR strategies built with the help of well-selected and graphically designed printed and media-based editions, advert messages and signs on billboards and other devices in the sphere of external advertising. The present study of the opportunities offered by nautical sports resources for advertising, popularizing and enhancing the university prestige is part of a theme elaborated in a dissertation. It is also part of building an overall PR strategy.
dc.description Всеки университет утвърждава в публичното пространство своя авторитет не само чрез научните и професионалните си постижения,  но и чрез PR стратегии изградени чрез добре подбрани, графично издържани печатни и медиини издания, рекламни послания и знаци върху билборди и  други носители в сферата на външната реклама. За ПР стартегия се включва и настоящото изследване на възможностите които предлагат мореходните спортни средства за реклама и популяризиране, издигане престижа на ВУЗ. 
dc.format application/pdf
dc.language eng
dc.publisher Technical university of Varna, Bulgaria
dc.relation https://aj-tuv.org/index.php/ajtuv/article/view/72/28
dc.rights Copyright (c) 2018 Hristina Vasileva Tacheva
dc.rights http://creativecommons.org/licenses/by/4.0
dc.source ANNUAL JOURNAL OF TECHNICAL UNIVERSITY OF VARNA, BULGARIA; Vol 2 No 1 (2018): Annual Journal of Technical University of Varna; 52 - 60
dc.source ГОДИШНИК НА ТЕХНИЧЕСКИ УНИВЕРСИТЕТ - ВАРНА; Vol 2 No 1 (2018): Annual Journal of Technical University of Varna; 52 - 60
dc.source ЕЖЕГОДНЫЙ ЖУРНАЛ ТЕХНИЧЕСКОГО УНИВЕРСИТЕТА ВАРНЫ, БОЛГАРИЯ; Vol 2 No 1 (2018): Annual Journal of Technical University of Varna; 52 - 60
dc.title Overall brand design of elite sports nautical resources – its role and importance in increasing and affirming university reputation
dc.title Цялостен бранд дизайн на елитарни спортни мореходни средства – ролята и значението му за повишаване и утвърждаване аторитета на вуз
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion


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